Business Relationship Management


The Business Relationship Management training and certification program is intended as a comprehensive foundation for Business Relationship Managers (BRM) at every experience level, with the training and certification designed to provide a solid baseline level of knowledge regarding the BRM role and how well-cemented and effective BRM disciplines can positively impact overall business results.

Please note the examination fee is included in the course pricing. However, should you not do your exam at Pink Elephant’s offices and select the remote online examination option instead, an additional fee required for the examination proctor.





This comprehensive course introduces you to, and provides details for building “The House of BRM”, which includes the following three key aspects of Business Relationship Management:

  1. The “Foundation” supports the BRM role and ensures it has the competencies to be effective and deliver value to both the provider organisation and its business partners.
  2. The “Pillars” define the BRM space in terms of Core BRM Disciplines: Demand Shaping, Exploring, Servicing and Value Harvesting.
  3. The “Roof” protects Business Relationship Management as a key aspect of provider capability. It does this by ensuring clarity around the role, discipline, and organisational capability of Business Relationship Management in the context of the Provider Strategy and Operating Model.

There is also focus and details provided for the Four Core BRM Disciplines:

  • Demand Shaping stimulates, surfaces and shapes business demand for provider services, capabilities and products. It ensures that business strategies fully leverage provider capabilities, and that the provider service portfolio and capabilities enable business strategies. Most importantly, Demand Shaping is focused on optimising the business value realised through provider services, capabilities and products—that low value demand is suppressed while higher value demand is stimulated
  • Exploring identifies and rationalises demand. Business Relationship Management helps sense business and technology trends to facilitate discovery and demand identification. Exploring is an iterative and ongoing process that facilitates the review of new business, industry and technology insights with potential to create value for the business environment. The key benefit of this discipline is the identification of business value initiatives that will become part of the provider portfolio of services, capabilities and products
  • Servicing coordinates resources, manages Business Partner expectations, and integrates activities in accordance with the business partner-provider partnership. It ensures that business partner-provider engagement translates demand into effective supply requirements. Servicing facilitates business strategy, Business Capability Road mapping, portfolio and program management.
  • Value Harvesting ensures success of business change initiatives that result from the exploring and servicing engagements. Value harvesting includes activities to track and review performance, identify ways to increase the business value from business-provider initiatives and services, and initiates feedback that triggers continuous improvement cycles. This process provides stakeholders with insights into the results of business change and initiatives

This course will also cover:

  • The characteristics of the BRM role
  • What it means to perform as a strategic partner, contributing to business strategy formulation and shaping business demand for the provider’s services
  • The use of Portfolio Management disciplines and techniques to maximise realised business value
  • Business Transition Management and the conditions for successful change programs to minimise value leakage
  • The BRM role in Service Management and alignment of services and service levels with business needs
  • The principles of effective and persuasive communication
  • The course has been segmented into several learning categories:
    • Course Overview
    • Key BRM concepts and the Business- Provider Maturity Model
    • Demand Shaping
    • Strategic Partnering
    • Business Capability and Value Management
    • Portfolio Management and Business – Governance
    • Business Transition Management
    • Relationship to Service Management
    • Powerful Communications


  • IT, HR, Finance AVPs VPs, Directors & Managers
  • Business Relationship Managers or those in similar roles
  • Quality Managers & Service Level Managers
  • Portfolio Managers
  • Project Managers
  • Business Analysts
  • Enterprise and Service Architects
  • External Service Providers
  • Representatives of shared services organizations
  • Anyone interested in maximizing business value


There are no prerequisites for this course. We do strongly recommend attendees currently hold, at a minimum, a tactical level managerial position.



  • Business Relationship Management Professional Certificate (BRMP®)

Duration and style

  • A 40-minute, closed book exam
  • 50 multiple-choice questions

Pass mark

  • A passing mark of 50% is required to receive your certification.


  • You will attain 21 professional development units (PDUs) for Project Managers

Examination Board

  • APMG

Note: BRMP® is a registered trade mark of Business Relationship Management Institute. The BRM Institute tripetal logo is a trade mark of Business Relationship Management Institute, Inc. The APMG International Swirl Device logo is a trade mark of The APM Group Limited.



  • Business Relationship Management Certificate

Duration and style

  • A 60-minute, multiple-choice, closed book exam
  • You will receive an exam voucher for the web-based exam, to be scheduled after the course

Pass mark

  • A passing mark of 65% is required to receive your certification.

Examination Board

  • Professional Designations


  • Self-Paced Online: Take the course at any time on your web browser at your own pace.
  • Public (Open Enrolment): Live Classroom: On specific dates throughout the year, conveniently located at our premises in Woodmead, with our expert instructor.
  • In-House (On-Site): Live Classroom: On dates convenient to you; exclusively for your team at your location with our expert instructor.
  • Virtual Classroom: Instructor Led Online classes are delivered online by one of our Pink Elephant trainers via the WebEx platform – for more info, click here.

If you would like more information on any of these options, please call us at 011 656 0020 or email us at

View terms and conditions related to public courses.

Additional information

Business Relationship Management

Online Course 93 Days (BRM), Public 12 – 14 Jul 2021 Incl. Exam (BRMP®), Public 29 Sep – 01 Oct 2021 Incl. Exam (BRMP®), Public 01 – 03 Nov 2021 Incl. Exam (BRMP®), Public 13 – 15 Dec 2021 Incl. Exam (BRMP®)