Privacy Policy

Last updated: 28 June 2021

INTRODUCTION

Welcome to the privacy policy (the “Privacy Policy”) of Pink Elephant SA

We respect your privacy and are committed to protecting your personal data. This Privacy Policy will inform you as to how we look after your personal data when you visit our website at: pinkelephant.co.za

regardless of where you visit it from and tell you about your privacy rights and how the law protects you.

PURPOSE OF THIS PRIVACY POLICY


This Privacy Policy aims to give you information on how we collect and process your personal data through your use of the website, including any data you may provide.

It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them.

CHANGES TO THE PRIVACY NOTICE AND CHANGES TO YOUR PERSONAL DATA


It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

THIRD-PARTY LINKS


The website may include links to third-party websites, plug-ins,and applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

THE DATA WE COLLECT ABOUT YOU


Personal data, or personal information, means information relating to an identified or identifiable living individual. It does not include data where the identity of the individual to whom it relates has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
  • “Identity Data” includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth, photographs, vehicle registration number(s), age, and gender.
  • “Contact Data” includes billing address, residential address, delivery address, email address, social media handles and telephone numbers.
  • “Financial Data” includes bank account and payment card details.
  • “Transaction Data” includes details about payments to and from you and other details of products and services you have purchased from us.
  • “Technical Data” includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, full ‘Uniform Resource Locators’ clickstream to, through and from the Site (including date and time) and other technology on the devices you use to access the website.
  • “Profile Data” includes your username and password, purchases or orders made by you, your interests, preferences, relationships held with other data subjects, feedback and survey responses, products you viewed or searched for; page response times; download errors; length of visits to certain pages; page interaction information (such as scrolling, clicks, mouse-overs and methods used to browse away from the page).
  • “Usage Data” includes information about how you use the website, products, and services.
  • “Marketing and Communications Data” includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use, and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly relate to an identified or identifiable living individual, in other words it is not possible to tie it to you. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.

We may also collect personal data that includes “Sensitive Data” such as dietary requirements and certain medical information (including whether or not you are a wheelchair user).

IF YOU FAIL TO PROVIDE PERSONAL DATA


Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

HOW IS YOUR PERSONAL DATA COLLECTED?


We use different methods to collect data from and about you including through:

  • Direct interactions. You may give us your Identity Data, Contact Data and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
    • apply for and/or purchase our products or services;
    • sign up to hear from us via email, phone and mail;
    • create an account on the website;
    • subscribe to our service or publications;
    • request marketing to be sent to you;
    • sign up for our educational programmes;
    • enter a competition, promotion or survey; or
    • give us some feedback.

  • Automated technologies or interactions. As you interact with the website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other website employing our cookies.
  • Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources such as analytics providers, advertising networks, technical, payment and delivery services, data brokers or aggregators.


HOW WE USE YOUR PERSONAL DATA


We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform a contract, we are about to enter into or have entered into with you.
  • Where it is necessary for our Legitimate Interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a Legal Obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time.

Note that we may process your personal data for more than one lawful ground depending on the specific activity for which we are using your data. In carrying out each activity, we may process your data for a number of different purposes.